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Digital Marketing Manager - APAC

You will have the opportunity to work in a fast-paced and rapid-growing environment where you need to be flexible day to day and work together with a highly dedicated and skilled team as starters.
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Daniel Wellington is a Swedish company with offices located all around the world. We are a truly global brand that has sold to almost every country worldwide. We have since our inception in 2011 challenged the watch industry by going our own way and we are always looking for brilliant people that want to grow together with us. We give you the possibility to influence, take ownership, and be a part of a journey that only just begun. 

If you would like to contribute to our global movement, here is how you can help us to engage the world:

We're now looking for a Digital Marketing Manager. DW is known for our social media marketing, but that doesn’t mean we’re not great at paid and acquired marketing. We’re now aiming to strengthen this part of the organization even more. This is where you come in. We want you to help us grow more detailed in our optimization, to shorten lead times and increase control of our online marketing channels.

YOUR CHALLENGE

Digital Marketing has played an important role in Daniel Wellington’s success and we want you to be a part of it! We would focus on continually exposure on target consumers among popular digital platforms to further strengthen our brand and sales in APAC markets, so it is of great importance that you have experienced in digital marketing related field, as well as a profound understanding of APAC markets. You will base in Shenzhen/ Hong Kong and work closely with APAC local team and Global Digital Marketing team.

  • Leverage professional media skills and local insight for APAC digital marketing budget planning to ensure each market investment are sufficient/effective/efficient;
  • Plan and execute digital marketing projects covering all disciplines including Social Media, SEM/PPC, email, etc., and ensure digital objectives are met and projects are launched on time;
  • Develop, implement, track and optimize our digital marketing campaigns across all digital channels; aligned with brand strategy and integrated in comprehensive 360 campaigns;
  • Measure and report performance of all digital marketing campaigns, and assess against KPIs;
  • Lead communication for creative development for social ads, including graphics, copy and videos;
  • Lead communication with agency to develop/ execute media plan and set proper media goal;
  • Guide team members for daily campaign optimization, including ad performance, user acquisition, targeted segmentation etc;
  • Team management including talent development, establishing team culture, facilitate individual career development, remove roadblocks, inspire and build for long term success.

WHO YOU ARE

  • 5+years’ solid experience in digital marketing and e-commerce in luxury, beauty, or travel industry;
  • Bachelor’s degree and above; Marketing or Fashion management background;
  • Fluency in both written and spoken English is a must;
  • Familiar with web analytics tools (e.g. Google Analytics, DCM) and experience APAC media (Google, Yahoo, Facebook) best practices definitely a plus;
  • Strong analytical skills and data-driven thinking
  • Ability to manage multiple projects simultaneously while adhering to established timeframe

THIS IS #LIFEATDW

As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself.  In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building almost everything in-house, are all about constant learning and with that finding our own way of doing business. You will spend your days in collaborative and dynamic office with a highly skilled team, do great work, and have fun while doing so. Are we ticking your boxes? 

Or, know someone who would be a perfect fit? Let them know!

中国香港特别行政区/Hong Kong SAR, China


Hong Kong Directions

THIS IS #LIFEATDW

In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.


Already working at Daniel Wellington | APAC ?

Let’s recruit together and find your next colleague.

email
@danielwellington.com
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