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Marketing Specialist Korea

MARKETING SPECIALIST KOREA

Daniel Wellington is a global watch & fashion accessory brand based in Sweden operated in 90 countries, known for its unique and minimal design. We are the fastest growing company in the fashion watch and accessory industry both Korea and globally, with strong aspiration from the young generation especially in the Social Media. Daniel Wellington's aim is to challenge the status quo and to set new industry standards in everything we do. We do this trough a strong culture with an innovative approach and a growth mindset.

Daniel Wellington Korea plans to accelerate the presence in Korea with retail & online expansion in all consumer touchpoints. We are now looking for a self-driven Marketing Specialist to join our office in Korea to support the Marketing Manager Korea for the fast-growing Korea organization. Candidates should have entrepreneurial spirits who can drive their own objective and goals, and to contribute to the growth.


WHAT YOU'LL DO

 

  • Campaign & Creative Development
  • Support all marketing campaigns & CRM programs for Korea
  • Develop local copies, contents and visuals for effective integrated marketing communication for each channel (on/offline, including Kakao, online ad, retail materials, website, eDM, SMS)
  • Ensure all contents are on-brand, consistent in style, quality, and tone of voice
  • Digital & Social Media Management
  • Apply digital analytics and communicate the results to the team to help guide future campaigns to ensure overall success
  • Track new social trends, updates and emerging media
  • Plan, create, manage and report content and campaigns across DW channels in Korean market, mainly Kakao Talk
  • Coordinate written and visual assets of social media contents and AD messages
  • Plan optimal posting schedule, considering web traffic and customer engagement metrics
  • PR, Influencer & Viral Marketing
  • Initiate local influencer activities such as offline events/promotion planning and execution
  • Support and coordinate local PR and viral activities such as celeb photoshoot, TV PPL, celeb seeding and digital media contents creation

 

WHO YOU ARE & WHAT YOU’RE GREAT AT

You have strong self-leadership, organizational and interpersonal skills, as well as strategic thinking and a creative mind. You are ready to lead a group of young professionals from different cultures with creative and fun soul inside.

 

  • Self-motivated, Self-driven, Entrepreneur Sprit
  • 5+ years of experience in marketing department from fashion retail, cosmetics and FMCG, on-line services or Marketing communication agency
  • Strong knowledge in integrated marketing communications of On-line AD, Social Media and PPL
  • CRM experience preferred
  • Bachelor degree and above; Business, Marketing or Media background preferred
  • Fluency in both written and spoken English
  • Excellent communication and collaboration skills

 

WHAT WE OFFER 

In this job, you get to work in a fast-paced and rapid-growing environment where you need to be flexible day to day. You will spend your days with a highly skilled team who are all ambitious and who loves to do a great job. And have fun while doing so. We want you to come in, take ownership of your area of responsibility and make sure you take our brand to new levels. If you’re the right person we will offer you a great role, in a fun company with great benefits. Join us in our exciting journey ahead.


THIS IS #LIFEATDW

As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself.  In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building almost everything in-house, are all about constant learning and with that finding our own way of doing business. You will spend your days in collaborative and dynamic office with a highly skilled team, do great work, and have fun while doing so. Are we ticking your boxes? 

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THIS IS #LIFEATDW

In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.


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@danielwellington.com
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