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Marketing Manager Korea


Daniel Wellington is a global watch brand based in Sweden operated in 90 countries, known for its unique and minimal design. We are the fastest growing company in the watch industry both Korea and globally, with strong aspiration from the young generation especially in the Social Media. Daniel Wellington's aim is to challenge the status quo and to set new industry standards in everything we do. We do this trough a strong culture with an innovative approach and a growth mindset.

Daniel Wellington Korea plans to accelerate the presence in Korea with retail expansion in all consumer touchpoints. We are now looking for a driven Marketing Manager to join our office in Korea to deal with the IMC strategies and operations for the fast-growing Korea organization. Candidates should have entrepreneurial spirits who can drive their own objective and goals, and to contribute to the growth.



We would focus on continuing creative exposure trough all valuable channel, so it is of great importance that you have abundant experience in marketing communication in online and offline. You will base at Seoul to develop, deliver, and communicate marketing strategies to promote our brand and products locally. This will include pitching for local events and activities, project lead these (with either in-house or 3rd party support) and execute accordingly. You will also lead and collaborate with the media team in Shenzhen who is dedicated to Korea. Your main tasks are 

• Work with regional marketing team in APAC as well as general manager Korea to plan the integrated marketing communications with both local initiatives and customization of global communications for Korea marketing business. Reporting line is to general manager Korea with a dotted line report to Marketing Manager APAC.

• Develop strategies and tactics to get the word out about our company in the best possible way. And deploy successful marketing campaigns and own their implementation from ideation to execution. Planning and execution by adapting Korea’s market and consumer needs in media channel of TV(PPL), Social media, Internet and PR is very important for this role.

• Lead and deploy customer base marketing of influencer marketing and CRM on key social channels by leading and collaborating with the marketing commerce team.

• Lead and conduct day to day management of multiple data collection to ensure complete, accurate, and timely updates of estimates, actuals and guidance data, and maintenance processes including clarifying queries from the associates and ensuring that policies are followed. 

• Establish and/or develop metrics, reviews quantitative and qualitative performance standards and coordinates implementation with your superiors.



You have strong self-leadership, organizational and interpersonal skills, as well as strategic thinking and a creative mind. You are ready to lead a group of young professionals from different cultures with creative and fun soul inside.

• Self-motivated, Self-driven, Enterprenial Sprit

• 5+ years(7+ preferred) of experience in marketing department from fashion retail, cosmetics and FMCG, on-line services or Marketing communication agency

• CRM experience preferred

• Strong knowledge in integrated marketing communications of On-line AD, Social Media and PPL

• Bachelor degree and above; Business or Marketing background preferred

• Fluency in both written and spoken English is a must. 

• Excellent communication and collaboration skills.



In this job, you get to work in a fast-paced and rapid-growing environment where you need to be flexible day to day. You will spend your days with a highly skilled team who are all ambitious and who loves to do a great job. And have fun while doing so. We want you to come in, take ownership of your area of responsibility and make sure you take our brand to new levels. If you’re the right person we will offer you a great role, in a fun company with great benefits. Join us in our exciting journey ahead.

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In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.


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