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E-commerce Manager Japan

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Since selling our first timepiece in 2011, Daniel Wellington has evolved into a global phenomenon who has disrupted an entire industry. Continuously challenging and innovating, Daniel Wellington is an exciting and vibrant brand; striving to enrich the lives of our customers with timeless style. When you join us, you are joining a brand that will give you the guidance and tools to develop and succeed.

If you would like to contribute to our global movement, here is how you can help us to engage the world:

We're now looking for an E-commerce Manager who will contribute to Daniel Wellington’s online business in Japan and be responsible for E-commerce revenue and profitability. This person will develop, manage and optimize online channels in the country and bring together all partners, internal or external, for excellent performance results. 


Strategy deployment (20%)

  • Work with Head of Online Business APAC to strategize and grow E-commerce channels in Japan
  • Map out a relevant omni-channel customer journey and identify opportunities for DW to improve in the process from awareness to purchase

New channels development and sales operations (50%)

  • Identify relevant online sales channel and lead negotiations with potential partners
  • Secure a profitable operational model with solid business case
  • Work as the project lead to start up the new business, coordinating all functions to ensure operational readiness and deliver best-in-class customer experience
  • Manage daily operations of the new channels; supervise traffic acquisitions, campaigns, merchandise and customer service for optimal performance
  • Build and maintain good relationship with business partners, including wholesale partners, E-Commerce platforms, service providers etc.

Official website development and operations (30%)

  • Oversee performance of DW.com and constantly give input to optimize traffic and conversion on the site
  • Contribute to the roadmap of a local site to build an online flagship store 
  • Liaise with all functions, including logistics, marketing, customer service, technical, to deliver best-in-class customer experience


  • University degree in any discipline
  • Native in Japanese and fluent in English (both writing and speaking)
  • Minimum 3-year full-time experience working with a reputable consumer brand or internet company in Japan. 3-year direct experience in E-commerce or digital marketing function
  • Strong knowledge about Japan E-commerce ecosystem. Proven experience in working with E-commerce platform such as Rakuten, Amazon and other pure e-player websites
  • Analytical mind-set and sensitive about data, Google Analytic skill will be great
  • Knowledge on how to set goals and keywords to drive traffic acquisition 
  • Able to collaborate in a multi-cultural team setting and drive various/international stakeholders for common goal
  • Able to perform in an entrepreneurial environment with little supervision

As a member of the DW team, you are a part of an inclusive and diverse workplace, where we want you to be yourself. You are given the opportunity to make an impact and directly contribute to our success. Along with continuous learning, you will have the chance to work and interact with people from all over the world, and together we create a world class company. Situated in Tokyo, you will join a vibrant and driven workplace. Are you ready for the time of your life? Join our movement.

join our movement

Or, know someone who would be a perfect fit? Let them know!


In addition to great benefits, you will get the chance to work in a global fast-paced and rapid-growing environment, constantly provided with new and exciting challenges. We take pride in building everything in-house, are all about constant learning and with that finding our own way of doing business. 

You will spend your days in collaborative and dynamic offices with a highly skilled team, do great work, and have fun while doing so.


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